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What Advertisers are looking for in 2015 / 2016

Understanding what advertisers are looking for is key with ever increasing competitiveness in the magazine media space. 

Chloe Neo, the Managing Partner of OMD Singapore shares some perspectives based on her work at OMD, one of the world's largest media planning agencies. 

Despite all the hype on digitalisation, tradition media is still at the forefront. While it has shown a decline in terms of eyeballs over the past years, they still command a sizeable reach.

However, marketers are slowly seeking alternative media solutions to help them get noticed in an increasingly fragmented world. They are currently adopting a mobile first approach when considering their media buys, with an even greater emphasis on the tracking the buyers’ journey. This focus underpins the shifting from an advertising-centric to consumer-centric content marketing approach. 

For further details, click here to download the entire presentation. 

10 themes in magazine publishing for 2015

Chris Llewellyn, President and CEO of FIPP, the worldwide magazine media association, presented at the association's conference on Monday 11 May and highlighted 10 themes in magazine publishing to look out for in 2015.

They are:

1. Magazines ≠ not only print anymore
2. See the future; think millennial (and beyond)
3. Audiences dictate distribution
4. Content is your trump card
5. Authenticity and the role of the brand
6. We are mobile, social and visual
7. Key advertising trends
8. Diversifying revenue streams
9. A word about print
10. Organisational DNA

For more details, click here to download the entire presentation. 

MPAS unveils speaker lineup for its annual conference

Stellar cast includes Chris Llewellyn, president and CEO of FIPP and Gilles Demptos, Director, Asia of WAN-IFRA

SINGAPORE - Media Publishers Association Singapore (MPAS) has announced the speaker lineup for its conference on Monday 11 May 2015.

Speakers include a stellar cast such as Chris Llewellyn, president and CEO of FIPP, the worldwide magazine media association, Gilles Demptos, Director, Asia of WAN-IFRA, the World Association of Newspapers and News Publishers, Vijayakumar Radhakrishnan, Co-founder & President of Magzter Inc and Chloe Neo, anaging Partner of OMD Singapore.

Topics covered at the conference include how the magazine industry is adapting to the key trends and issues, case studies of how news publishers remain relevant in print while growing their businesses on digital platforms, emerging advertising spend patterns in print and digital magazines and a big data analysis of digital newsstand purchases.

Said James Chen, Executive Director of the Media Publishers Association Singapore, "One of the foremost aims of the association is to keep its members up to date with the latest best practices and trends in the media publishing industry. To this end, we are grateful to have these internationally renowned speakers who will be sharing their insights, forecasts and take about digital technologies currently impacting the field of publishing."

The MPAS conference will take place on the same day as the association's Awards event on Monday 11 May 2015 at at The Fullerton Hotel Singapore.

Magzter to sponsor MPAS Awards 2015

Singapore's most glamorous media publishing event takes place on 11 May at The Fullerton Hotel Singapore

SINGAPORE - The Media Publishers Association Singapore (MPAS) has confirmed Magzter as a sponsor of its awards event taking place in Singapore at the middle of the year. This partnership signals a growing importance of digital platforms as a means for media publishers to increase their reach and target a global audience.

Said Vijay Radhakrishnan Co-founder and President of Magzter, “The MPAS Awards event gives us access to a wide range of different genres of media publishers in Singapore. As the country is South East Asia’s hub for English language magazines, this gives us a good platform to consolidate our position amongst publishers in the region and at the same time introduce our Magzter Gold product, a subscription which gives readers unlimited access of up to 75,000 issues of more than 2,500 best selling magazines.” 

Added James Chen, Executive Director of MPAS, “The increasing prevailence of digital media is something that media publishers cannot afford to ignore any longer. Instead they should adopt a multi plaform online media approach and see what gives them the best circulation medium-target audience fit. Readers are now expecting to consume quality mobile content on demand. Print magazines will always have their own select audience, but do look out for the rise of digital magazine newsstands like Magzter, as magazine content starts to integrate more audio visual elements.”

Besides Magzter, the awards has also been able to attact other sponsors such as global hospitality group Accor Hotels and Royal Caribbean International, as well as the likes of Campaign Asia and Marketing Magazine as its media partners. Said Gaynor Reid, Director of Communications, Accor Asia Pacific, “Accor is proud to support editorial excellence in Asia Pacific and believe the MPAS awards is a great way to recognize the best media across all platforms in the region.”


Human Resources plots aggressive regional expansion

B2B media and events brand Human Resources has announced an ambitious regional expansion plan involving print & digital media, conferences and awards shows. To date, the 10-year old brand has confined much of its activity in Singapore but from 2015 the brand seeks to roll out its products in Hong Kong, Malaysia and the Philippines.

“In September last year we made the decision to pursue the opportunity Human Resources had to own the HR space in Asia so we made some personnel changes and put a bold plan together,” said Justin Randles, publisher of Human Resources. “We’ve doubled the size of the team, upgraded our planning processes and invested in our products – now we’re working hard and we’re looking forward to seeing what we can achieve.”

In print, Human Resources magazine will now be published in Hong Kong and Malaysia as well as Singapore, as will the daily email newsletter, HR Bulletin. The very successful HR Excellence Awards has expanded north from Singapore and Malaysia to include Hong Kong and the brand new Asia Recruitment Awards has been launched in all three markets.

On the conference front, flagship event Talent Management Asia will also be rolled out in Malaysia and Hong Kong as will Training & Development Asia and Employee Benefits Asia. Four new invitation-only, 1-day “Interactive” conferences have been launched – Workforce Mobility Interactive, Recruitment Interactive, HR Tech Interactive, and Employee Healthcare Interactive – and will run in Singapore, Hong Kong and Malaysia. Human Resources’ exclusive, in-residence retreat, the HR Leaders Summit, has been expanded and will run again at the Angsana Laguna beach resort in Phuket in May.

In addition, Human Resources has signed a licence agreement with Learning Curve Inc in Manila to launch the brand’s media and event products in the Philippines market. More license deals are in the pipeline for Thailand, Vietnam and Indonesia.