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Back You are here: Home Directories News Northstar Travel Media continues acquisition streak in Asia by acquiring leading online travel content brand, Web in Travel

Northstar Travel Media continues acquisition streak in Asia by acquiring leading online travel content brand, Web in Travel

Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, has acquired Web In Travel (WIT), a Singapore-based multi-media platform content provider best known for its event series related to online travel distribution in the Asia Pacific region. It produces the Web in Travel conferences in Singapore, Dubai, Thailand, Indonesia, Japan and Australia.

The acquisition of WIT, which also includes a news website, e-newsletters, blogs and video channels, expands Northstar’s presence in Asia and follows the recent acquisitions of Travel Weekly Asia, Travel Weekly China and Events China from MPAS member Contineo Media Pte Ltd. Those brands and WIT are now part of the recently formed Northstar Travel Media Singapore Pte. Ltd.

The acquisition provides Northstar with leading face-to-face events in Asia to complement the newly acquired publishing brands serving Asian travel trade markets. WIT’s flagship conference in Singapore is the premier event exploring online travel and the evolving trends in marketing, distribution and technology in the Asia Pacific region. Singapore Tourism Board recognized WIT as the Most Innovative Marketing Initiative in 2009 and awarded it Trade Conference of the Year in 2010.  Additional events include the just-concluded WIT Middle East, WIT Indonesia, WITX: Women In Travel, WIT Hospitality Roadshow and WITNext, a mentoring workshop for young professionals.

WIT’s Founder and Editor Yeoh Siew Hoon, will become Editorial Director of Northstar Travel Media Asia and will report to Bob Sullivan, Executive Vice President of Northstar Travel Media. WIT’s General Manager, Gerry Pang, will continue to report to Siew Hoon, and the WIT team will continue to run the business.

“The addition of WIT is an important strategic move for our company and demonstrates our dedication to providing the best information from all parts of the world,” said Thomas Kemp, Chairman and CEO of Northstar Travel Media. “We’re delighted to have such smart, talented people join our ranks and helping Northstar grow in the Asia Pacific region.”

“Joining forces with Northstar Travel Media gives WIT wider reach, expanded resources and like-minded ambition to expand the brand and take it to new places,” said Siew Hoon. “We are excited to be united with Northstar Travel Media and optimistic that our partnership will create a powerful new content and media business.”